Streaming Apps-A Study on Consumer Satisfaction Toward the Usage of These Platforms During COVID-19 in Kolkata, West Bengal

In today’s world, virtual streaming platforms are the primary source of entertainment. People gradually shift from traditional entertainment channels to online streaming platforms as they offer more improvised services. During the COVID-19 period, the streaming sector saw massive growth in the number of users. As a result, streaming platforms are now widely seen as the entertainment industry’s future. From offering high-quality material to connecting individuals through various streaming platforms, OTT platforms have gained prominence recently, particularly during the pandemic. Purpose: To identify the factors influencing users’ satisfaction with a streaming platform in Kolkata, West Bengal, and to establish how these attributes and different streaming platforms are related. Methodology: Kolkata, West Bengal, was selected for the survey, and it was undertaken with the help of a structured questionnaire and casual interaction with the users. Findings: This study discovered that consumer satisfaction was primarily determined by two critical factors: “Fringe Benefits” and “Refreshment.” The factor “Fringe Benefits” was found to be substantially influential. In addition, users’ satisfaction could also correlate to the quality of services provided to the streaming platforms using correspondence analysis. Various online streaming platforms were discovered to be popular, delivering high-quality material with a wide range of alternatives, limited advertisements, and high-quality and extensive features at a reasonable price. Furthermore, we used cluster analysis to discover three clusters that influenced consumers of various ages when watching online on various streaming sites. These clusters were “Gen Z Socializing,” “Gen Y Entertaining,” and “Gen X Quality Essence.”. © 2022, Associated Management Consultants Pvt. Ltd.. All rights reserved.

E-WALLETS TECHNOLOGY : THEIR CAUSE, RISE AND RELEVANCE POST COVID 19

In the recent times, one can witness a radical change in the digitalization of the world, which is taking place especially in India. Expediency, multipurpose and advanced benefits to the consumers have significantly contributed to the success of new technology. In the new Indian digital world, an increased number of people have started using e-wallets for their basic needs like medicines, grocery items and vegetables, etc. While a lot of online spending through digital wallets was happening before Covid 19 outbreak, the fact remains that 50% were made by using cash on delivery. But due to pandemic Covid 19, it also helped to revive this online spending through e-wallets. Thus emergence of e-wallets is very important. This has generated the need to study consumer perception towards e-wallets. With the help of Chi Square, the study came to the conclusion that there was significant association between Gender, Age, Educational Qualification, Income and Profession and different brands of e-wallets.

Study of Naturally-derived Biomolecules as Therapeutics against SARS-CoV-2 Viral Spike Protein

The SARS-CoV2 virus, the causative agent for COVID-19 disease has to lead to more than 3.1 million deaths and crossed 146 million infections worldwide so far. Although vaccines development and emergency authorization has been approved by several governments, there has been great concern about its side effects for the long term and its effectiveness against new mutated strains. A resurgence of COVID-19 or related disease can be catastrophic. There is an urgent need to look for effective antiviral agents for many coronavirus strains with minimum side-effects, and maximum efficacy globally. Several, naturally-derived biomolecules have proved their excellent effect on several infectious diseases in a multi-mode fashion by targeting several pathways as well as increasing efficacy with high safety profile. Integrate computational prediction design was used in the study to examine the pharmacology of bioactive compounds of natural origin against SARS-CoV2 spike protein. Keeping these facts we have computationally examined 16 naturally occurring compounds using to evaluate their effectiveness against the SARS-CoV2 virus using the molecular docking technique. Hesperidin derivatives are known to ameliorate diabetes, co-morbidity for coronavirus, as well as help in preventing post coronavirus complications. We found the binding free energy of Hesperidin with spike protein to be -7.57 kcal/mol, the aglycone derivative to be 6.93 kcal/mol, hesperidin monoacetyl derivative to be -7.82 kcal/mol, and hesperidin pentaacetyl derivative to be -8.39 kcal/mol. Our findings revealed that acetylated derivatives of hesperidin showed significant improved remarked binding affinity while aglycone derivative hesperetin showed a decrease in binding affinity. Our studies give a new direction where natural bioactive compounds and their derivatives can be modulated and used after clinical trials to effectively inhibit coronavirus infection as well as diabetes simultaneously with a high safety profile.